Privacy Policy.

Glass Frog LLC (“Glass Frog,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information of our website visitors, prospective clients, and active client partners. This Privacy Policy explains what information we collect, how we use it, with whom we share it, and the rights you have regarding your personal information.

This Policy applies to information collected through our website at glassfrog.co (the “Site”), through forms and tools embedded on the Site, and through direct business communications with Glass Frog. It does not apply to advertising campaigns we operate on behalf of our clients — those are governed by the privacy policies of the clients whose campaigns we manage.

§ 01Who we are

Glass Frog LLC is a performance marketing agency headquartered at:

For privacy-related inquiries, requests, or concerns, contact us at legal@glassfrog.co.

§ 02Information we collect

We collect information in three categories: information you provide directly, information collected automatically as you use the Site, and information we receive from third parties.

2.1 Information you provide directly

When you submit a form, schedule a call, or otherwise engage with us, we may collect:

• Name, job title, and company affiliation
• Business email address and phone number
• Company website, industry vertical, and approximate annual marketing spend
• Information about your business goals, current marketing operations, and challenges
• Any other information you voluntarily include in messages or attachments

When you become a client, we additionally collect contractual, billing, and operational information necessary to deliver our services. This is governed by our master services agreement with you.

2.2 Information collected automatically

When you visit the Site, certain information is collected automatically through cookies, pixels, and similar technologies. This includes:

• IP address and approximate geographic location (city/region level)
• Browser type, operating system, and device type
• Pages visited, time spent, scroll depth, and click activity
• Referring website and UTM parameters from inbound links
• Phone calls initiated from dynamically inserted tracking numbers (when applicable)
• Heatmap and session-replay data showing how the Site is used

2.3 Information from third parties

We may receive information about you from advertising platforms, business intelligence services, publicly available sources, and partners who refer you to us. This may include firmographic data (company size, revenue, industry), professional contact information, and engagement signals from prior interactions.

§ 03How we use your information

We use the information described above for the following purposes:

• Delivering our services — managing client engagements, executing campaigns, and reporting performance
• Responding to inquiries — replying to forms, scheduling calls, and following up on outreach
• Improving the Site and our offerings — analyzing usage patterns, testing new content, and optimizing conversion paths
• Marketing and business development — sending relevant communications to prospects and clients, and retargeting visitors with ads on platforms such as Meta, LinkedIn, and Google
• Security and fraud prevention — protecting the Site and our systems from unauthorized access or misuse
• Legal and contractual obligations — complying with applicable law, enforcing our agreements, and supporting audit and compliance requirements

We do not sell personal information for monetary consideration. We do, however, share information with advertising platforms in ways that may be classified as “sharing” or “selling” under certain state privacy laws. See Section 7 for your opt-out rights.

§ 04Cookies and tracking technologies

The Site uses cookies and similar technologies to operate, analyze usage, and support marketing activities. We group these into four categories:

• Strictly necessary — required for the Site to function (set automatically, cannot be disabled)
• Analytics — measure how visitors interact with the Site (Google Analytics 4, Microsoft Clarity)
• Advertising — enable retargeting and conversion measurement on advertising platforms (Meta Pixel, LinkedIn Insight Tag, Google Ads)
• Functional — support enhanced features such as embedded scheduling tools

When you first visit the Site, our cookie consent tool presents you with options to accept or decline non-essential cookies. You can change your preferences at any time by accessing the consent tool from the Site footer.

We honor the Global Privacy Control (GPC) browser signal as a valid opt-out request from sale and sharing for residents of jurisdictions that recognize it.

§ 05How we share your information

We share information with third parties only as necessary to operate our business, deliver our services, and meet legal obligations. The categories of recipients include:

5.1 Service providers and processors

We engage trusted vendors to support our operations. These vendors are contractually bound to confidentiality and to use information only as directed. Current categories and representative providers include:

• Hosting and infrastructure — Netlify
• Productivity and collaboration — Google Workspace, Slack
• Customer relationship management — Salesforce
• Form and intake processing — Formspree
• Scheduling — Calendly
• Call tracking and attribution — Call Tracking Metrics
• Analytics and product insights — Google Analytics, Microsoft Clarity
• Advertising platforms — Meta, LinkedIn, Google
• Marketing data integration — Windsor.ai, Looker Studio
• Compliance and security — Secureframe

This list reflects current vendor relationships and may change as our stack evolves. The most current list is available on request to legal@glassfrog.co.

5.2 Advertising and measurement partners

We use advertising platforms to retarget Site visitors and measure conversions. These platforms may receive Site activity, hashed contact information, and conversion events. We do not provide them with sensitive personal information.

5.3 Legal and protective disclosures

We may disclose information when required by law, subpoena, or court order, or when we believe disclosure is necessary to protect our rights, property, safety, or the rights, property, or safety of others.

5.4 Business transfers

If Glass Frog is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction, subject to standard confidentiality protections.

§ 06Data retention

We retain personal information only as long as necessary for the purposes described in this Policy, after which it is deleted or de-identified. Specific retention periods include:

• Inquiries from prospects who do not become clients — 24 months from last contact
• Active client records — for the duration of the engagement and 7 years after termination, consistent with financial and contractual record-keeping standards
• Google Analytics data — 14 months
• Microsoft Clarity session data — 13 months (platform default)
• Cookie consent records — 24 months
• Backups and archival systems — additional time as required by our data retention policy and applicable law

You may request earlier deletion at any time, subject to legal and contractual exceptions. See Section 7.

§ 07Your privacy rights

Depending on where you live, you may have the following rights regarding your personal information:

• Right to know — what personal information we have collected, used, disclosed, or shared
• Right to access — a copy of your personal information
• Right to correct — inaccuracies in your personal information
• Right to delete — your personal information, subject to legal exceptions
• Right to opt out — of sale or sharing of your personal information for cross-context behavioral advertising
• Right to limit use — of sensitive personal information (we do not currently process sensitive personal information as defined by California law)
• Right to non-discrimination — for exercising your privacy rights

How to exercise your rights

Submit a request to legal@glassfrog.co with the subject line “Privacy Request.” We will verify your identity using information already in our records and respond within the timeframe required by applicable law (typically 45 days, with one 45-day extension where permitted).

You may also designate an authorized agent to submit a request on your behalf, subject to verification.

State-specific disclosures

Residents of California, Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws have the rights described above. For California residents, we have not knowingly sold or shared personal information of consumers under 16 in the preceding 12 months, and we do not use or disclose sensitive personal information for purposes other than those permitted without an opt-out right.

§ 08Security

Glass Frog maintains administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, and destruction. These safeguards include multi-factor authentication, encryption of data in transit and at rest, role-based access controls, periodic access reviews, employee security training, and a defined incident response plan.

Our control environment is aligned with the AICPA Trust Services Criteria that underpin SOC 2, and we work with Secureframe to maintain ongoing audit readiness. Documentation regarding our security posture, including readiness statements and redacted evidence summaries, is available to enterprise clients and prospects under appropriate confidentiality terms.

No method of transmission or storage is completely secure. We cannot guarantee absolute security but commit to industry-standard safeguards and prompt notification in the event of a breach affecting your information, as required by law.

§ 09Children’s privacy

The Site is directed to business professionals and is not intended for children under the age of 13 (or 16 in jurisdictions that apply that threshold). We do not knowingly collect personal information from children. If we learn that we have collected information from a child, we will delete it promptly. Parents or guardians who believe their child has submitted information may contact legal@glassfrog.co.

§ 10International visitors

The Site is operated from the United States. If you access the Site from outside the United States, your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using the Site, you consent to this transfer.

We do not currently target services to residents of the European Economic Area, the United Kingdom, or other jurisdictions with comprehensive cross-border data transfer requirements. EU/UK residents who interact with the Site should contact legal@glassfrog.co with any questions about their information.

§ 11Third-party links

The Site may contain links to third-party websites and services. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party site you visit.

§ 12Changes to this Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the most recent revision. Material changes will be communicated through the Site or by direct notice where appropriate. Your continued use of the Site after changes take effect constitutes acceptance of the updated Policy.

§ 13Contact us

For questions, requests, or concerns regarding this Privacy Policy or our privacy practices: